ShareYou may have noticed the signs before now, perhaps your pitches haven’t resulted in stories, your online press releases have languished in the digital atmosphere or that journalist you thought dug you really doesn’t. If any of those things are happening to you, we’re here to provide a painless intervention that can put your PR [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareWe’re in a new world of media and publicity. The old rules simply don’t apply. As the music industry learned ten years too late, the Internet has changed everything. Andy Warhol famously said in the future everyone would be famous for fifteen minutes. Andy Warhol knew how celebrity, publicity, and art worked better than anyone [...]

Filed under: Public Relations by Stacey Acevero
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ShareCan you hear it?  This time of year, Cupid’s arrows are zinging all about us hitting targets near and far.  The cherub has a pretty good reputation of accuracy – something you also want from your press release distribution. The formula for optimal press release distribution obviously begins with a great press release – one [...]

Filed under: Public Relations by Stacey Acevero
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ShareOur annual State of the Media Report is out and chock full of all the media changes you need to know in order to create relationships and pitch journalists more effectively for your biz. We’re talking about the rise and decline of newspapers, magazines, TV and radio as well as the rise of social media [...]

Filed under: Public Relations, Tips and Tricks by Stacey Acevero
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Share Are you using HARO (Help a Reporter Out)? If not, there’s never been a better time to start–and if you’re a current user, things are just getting better! We will always keep the free version of HARO–but we’ve added some new features to make it even easier to generate media buzz for your business. You [...]

Filed under: Media Relations by Stacey Acevero
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Share (Photo – Flickr Creative Commons: Kaloozer) MMA (Mixed Martial Arts) has exploded onto the scene, with leagues such as the UFC (Ultimate Fighting Championship) dominating the Pay-Per-View airwaves even more so than boxing. This made me stop and wonder—what makes this sport so popular and successful? Probably that MMA has something for everyone: a mix [...]

Filed under: Strategy, Tips and Tricks by Stacey Acevero
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Share(Photo: Flickr Creative Commons – free-stock) I’ve heard it a million times before: “one of my biggest challenges in PR is the fact that my product isn’t sexy enough to grab attention.” In a world where sex sells, it’s not surprising that tire manufacturers put bikini-clad models on their product advertisements and even domain name [...]

Filed under: Public Relations, Strategy by Stacey Acevero
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Share  Flickr:timtak (Creative Commons)  So you have a great story idea or new product and you want the world to know about it. You find some reporters, pitch them, and to your surprise you don’t get any responses. Not one. Not even a cordial “thanks, I’ll keep this in mind for next time.” You send yourself [...]

Filed under: Media Relations, Tips and Tricks by Stacey Acevero
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