Mobile is predicted to overtake PCs for local search by 2015. More people are relying on smartphones and tablets for purchasing decisions. How can you be sure your business appears in their local search results? Here are three essential components of local mobile optimization:
Filed under: Strategy by Stacey Acevero
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Facebook’s new Graph Search allows users to search for the best places to grab a bite, buy insurance, get an oil change and everything in-between. Search uses an algorithm that leverages a person’s social connections with brands and businesses to source results. As well as answering a user’s query, Graph Search offers third-party recommendations from trusted sources [...]
Filed under: SEO, Social Media by Stacey Acevero
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If you missed the mobile marketing crash course with Shel Holtz, no worries – we’ve got the slides below and you can sign up to watch the replay (includes audio and Q&A!) here. For the questions we didn’t get to in Shel’s webinar, he’ll be posting them to the Vocus Blog next week, so keep [...]
Filed under: Marketing by Stacey Acevero
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Want to double the value of your search marketing? Discover how search provides access to the best market research available with Vocus and Vanessa Fox, a search expert and author of Marketing in the Age of Google. Register today for Vanessa’s insider strategies that will show you how to use search data to create customer profiles, [...]
Filed under: Marketing, SEO by Stacey Acevero
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A customer’s choice about whether to spend their dollars at your business often comes down to how easily they can find you. Think about yourself—how many times have you navigated past the first page of online search results? When it comes to local search, there are no prizes for second place – or in this [...]
Filed under: SEO, Small Business, Strategy by Stacey Acevero
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This blog post isn’t titled “Secrets of ______” or “How to Make Your ____ Go Viral In Just one Step.” No. Because there is no one “miracle” tool or method out there that will change the outlook of your brand or organization forever. What immediately comes to mind for me is the cover of the [...]
Filed under: Marketing by Stacey Acevero
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Today’s guest post comes from Megan Webb-Morgan of Resource Nation, a “business matchmaker” that pairs the needs of your company with qualified vendors. The huge influx of online marketing in recent years means that your business can find customers across the country and the globe, making it easier to forget the people next door. However, it’s [...]
Filed under: SEO, Strategy by Stacey Acevero
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This is a guest post by our Director of Product Management at Vocus, Natalia Dykyj. Businesses all around the world share one inexorable challenge – how to reach and engage new (and existing) audiences. With the proliferation of new technologies, media platforms, social networks, and other methods for sharing and receiving information, there are a [...]
Filed under: News Release Features, SEO by Stacey Acevero
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Humbled. Honored. Speechless. Proud. These are just a few words to describe to how we feel about PRWeb’s big announcement today: we’ve ascended to the #1 spot in terms of online press release distribution. Among news release services, we’re now the largest by volume, are highest-rated for SEO, have the most-trafficked site and our releases [...]
Filed under: Global, News Release Features, User Experience by Stacey Acevero
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Imagine you just sold your huge country house and moved into a city condo. You’ve got a cat that’s spent most of his time outside and now he’s relegated to the role of housecat. Problem is, he’s used to scratching on every tree on your property and now all he has is your furniture. What [...]
Filed under: Marketing, SEO by Stacey Acevero
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