ShareEvery business wants to be the “next big thing.” But only you will have the tools to make that dream a reality after reading these six tips from marketing consultant and social entrepreneur Ryan Lee Cox: You say your life + biz is all about the relationships you make. How can relationships make your biz [...]

Filed under: Small Business, Social Media by Stacey Acevero
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ShareWhether you are a PR pro or small biz owner, understanding who your buyers are is important so you can provide them with relevant content. What are their information needs? How can you satisfy those needs? Today, we’ll go over the basics of targeting your marketing to build your database of clients and prospects. According [...]

Filed under: Marketing, Small Business by Stacey Acevero
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SharePhew! It’s been a busy week for us here at PRWeb…but don’t worry, we’ve still got your top reads of the week in PR, small biz and social media below: 5) Survey: Customers most loyal to regular discounts, not one-offs (BizReport) According to new data from RetailMeNot, most consumers (82%) are more loyal to merchants [...]

Filed under: PRWeb Picks by Stacey Acevero
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Share (Photo – Flickr Creative Commons: A200Wells) Social media marketing aides branding and awareness, builds community, provides customer service opportunities, allows for research, development and collaboration, and offers direct sales opportunities. Individuals and brands are using social media for all of the above as well as for customer growth, loyalty and acquisition. The clincher? You [...]

Filed under: Small Business, Strategy by Stacey Acevero
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