ShareThink your small business can’t compete with the corporate big dogs?  Think again.   Whether your online marketing budget is $1,000 or $100,000, some truths apply across the board.  One of the most important – a well-written press release can boost any brand. While the big players may have different topics to share compared to smaller [...]

Filed under: Content, Tips and Tricks by Stacey Acevero
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ShareWe’ve all heard the saying, “You can learn from your mistakes”.  The adage is undoubtedly true and much easier to apply when the mistakes you’re learning from were actually made by someone else.   A cautionary tale can be a valuable learning tool when taken to heart. Recently, Netflix became one of said cautionary tales.  Their [...]

Filed under: Marketing, Small Business by Stacey Acevero
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Share Whether giving a speech, developing a presentation or writing a white paper, incorporating quotes from a famous writer or personality can be a great way for marketers to grab their audience’s attention. Leveraging quotes can also help overcome writer’s block. Here are 5 sites to help you find relevant, amusing and inspirational business quotes. [...]

Filed under: Small Business, Tips and Tricks by Stacey Acevero
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ShareLike it or not, Facebook has changed its news feed again. This time, they’re rolling out a series of changes that hand the online marketing world what they’ve long desired: a new way to stand out. This news should perk the ears of small business marketing professionals looking to extend their social networking reach in [...]

Filed under: Marketing, Social Media by Stacey Acevero
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ShareEver hear the urban legend about the tourist who visited Tijuana, Mexico for the day and found an adorable homeless dog?  The thing was so cute, she brought it back over the border, cleaned it up, fed it and even let it cuddle in her bed – until she found out that dog was actually [...]

Filed under: Marketing by Stacey Acevero
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