ShareWell, you knew it would happen.  Just when you thought you had your small business marketing efforts on Facebook figured out, the channel has changed the playing field – again. This time the changes will significantly alter how marketers will present their Facebook brand pages so it’s important to get up to speed quickly.  Of [...]

Filed under: Small Business, Social Media by Stacey Acevero
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ShareEver been around one of those people who talks and talks and talks but never takes time to listen?  It’s certainly not a way to maintain friendships…or manage your PR and social media, either. To be fair, many small business marketers are so focused on getting the word out because they’ve been conditioned to initiate [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareJust for fun, answer two questions to test your small business marketing social media IQ – What percentage of Internet users like or follow a product to receive special offers and rewards? What percentage of brands believe their customers are looking for those rewards and offers for liking and following them? The answers, according to [...]

Filed under: Marketing, Small Business by Stacey Acevero
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ShareNeed an affordable way to attract consumers to your brand?  Content marketing can do that.  Want to influence a viewing audience of millions without paying for a television ad?  Content marketing works for that, too. So, if you hear someone whispering that content marketing is overrated, check your source.  It may just be a desperate [...]

Filed under: Content, Marketing by Stacey Acevero
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ShareYou may have noticed the signs before now, perhaps your pitches haven’t resulted in stories, your online press releases have languished in the digital atmosphere or that journalist you thought dug you really doesn’t. If any of those things are happening to you, we’re here to provide a painless intervention that can put your PR [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareIf you’re like 40% of the American public, chances are you are working on improving your relationship with your treadmill in order to keep your top New Year’s resolution.  However, don’t stop with just one.  With January in the rear view mirror and the rest of 2012 still in front of you, now is the [...]

Filed under: Marketing, Small Business by Stacey Acevero
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ShareOnline press releases have marathon-ready legs when it comes to reaching the far corners of the internet. Incorporating the right elements can especially increase the visibility and the reach of your news. Take it from this infographic that illustrates all the stops a news release takes on its online journey:

Filed under: News Release Features by Stacey Acevero
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ShareAmerican poet and essayist Ralph Waldo Emerson once said, “All life is an experiment. The more experiments you make the better.” This principle is something that small business owners Matt Buchan and Alex Garcia kept in mind in 2008 when they decided to buy and make over a salon on Capitol Hill in Seattle. Their [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareIt happens to us every week…a ton of great reads are published to the web, we bookmark them in hopes of getting to them later, and…it never happens. Maybe we forget, maybe something comes up, but we miss out. Luckily PRWeb has got you covered and we’ve got the 5 best reads of the week [...]

Filed under: PRWeb Picks by Stacey Acevero
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ShareLike it or not, Facebook has changed its news feed again. This time, they’re rolling out a series of changes that hand the online marketing world what they’ve long desired: a new way to stand out. This news should perk the ears of small business marketing professionals looking to extend their social networking reach in [...]

Filed under: Marketing, Social Media by Stacey Acevero
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