When devising new business growth strategies, consider the “80/20” rule. Often, 80 percent of revenue comes from just 20 percent of a business’s customers. As well as being extremely valuable right now, your most loyal customers are also the future of your business – so engaging them and keeping them loyal is crucial. Here are [...]
Filed under: Marketing, User Experience by Stacey Acevero
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Online news releases are an extremely effective way to build your business by getting your story in front of journalists and bloggers. When combined with other channels and tools, however, the results can be even better. Email is an ideal partner for news releases. It allows you to deliver your news directly to journalists and [...]
Filed under: Media Relations, Strategy by Stacey Acevero
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We’ve all heard the old adage, “If at first you don’t succeed, try, try, try again.” It’s a nice sentiment, but there’s a better way to succeed in digital marketing. It’s called A/B testing, or split testing, and it helps you find the most effective marketing messages by experimenting with two versions and tracking the [...]
Filed under: Strategy by Stacey Acevero
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who had had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]
Filed under: Strategy, Success Stories by Laura Spaventa
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]
Filed under: Strategy by Laura Spaventa
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]
Filed under: Strategy by Laura Spaventa
2 Comments »
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]
Filed under: Strategy by Laura Spaventa
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Can you remember the old days of the internet where marketing amounted to some banner ads and a website filled with keywords? While that might have been okay a decade ago, now online marketing strategies are much more complex. It can easily take a team of specialized professionals to run a content marketing campaign. Not [...]
Filed under: Content, Marketing by Stacey Acevero
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Note: Today’s post is a guest post by Francesca StaAna, a very active member in the PRWeb community. There’s an old adage that goes something like, “happiness is like perfume; you can’t sprinkle it on other people without getting a little on yourself.” The principle behind it is that if you want to be happy, then you should [...]
Filed under: Social Media by Stacey Acevero
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Back to the basics! We’ve chatted a bit already on how to create your Facebook brand page and add apps that attract new fans and drive engagement. Now, let’s talk a bit about best practices when posting to Facebook as your brand: 1) Pay attention to the dimensions of the images you upload. A blurry [...]
Filed under: Social Media by Stacey Acevero
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