ShareOn this day in 1564, William Shakespeare was born. The great English dramatist and poet wrote 38 plays throughout his short lifetime that have been worldwide specimens of learning into present day, nearly 400 years later. Why is this? In a million words written over 20 years, he captured the full range of human emotions and [...]

Filed under: Content by Stacey Acevero
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ShareHere are the best reads this week in PR, media relations and writing: 5) Email Press Release Optimization Circa 1999 (Adam Sherk) Adam’s press release writing rules still hold true over 10 years later in this revisit to a past blog of his. The proof is in the pudding…or, er…email: keep it short, don’t use [...]

Filed under: Strategy by Stacey Acevero
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Share(Photo—Flickr Creative Commons: andyp uk) Our latest #prwebchat on Twitter welcomed blogging and personal branding pro Erik Deckers chatting with us on the real reasons why we should blog. Even if you’re not a writer, we strongly believe that it is important to have some sort of blog on the Web. Just start small! Here’s [...]

Filed under: Content, Public Relations, Small Business, Social Media, Tips and Tricks by Stacey Acevero
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Share “Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.” It’s 65 years since George Orwell, creator of Animal Farm and one of the 20th century’s greatest authors, offered writers this advice at the end of his essay Politics and the English Language. And although the [...]

Filed under: Content, Public Relations, Tips and Tricks by Chris Pilbeam
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Share (Photo – Flickr Creative Commons: Qfamily) You can have too much of a good thing. One doughnut – good.  10 doughnuts – not good.  Two beers – good.  12 beers followed by inappropriate comments followed by a massive headache – not good.  And the same goes for links and keywords.  With SEO – everything [...]

Filed under: SEO by Frank Salatto
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Share (Photo – Flickr Creative Commons: mpov) Hi readers! Read this! It’s about exclamation marks! Specifically, how many of them you should use when you’re writing news! That was fun. But I already used four too many. Reading it again makes me feel nauseous. It’s like eating four exclamation point-shaped chocolate bars. And, worse, I [...]

Filed under: Strategy, Tips and Tricks by Chris Pilbeam
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