At PRWeb, we review and distribute hundreds of releases on a daily basis to countless bloggers, journalists and Web sites.  If we sent every piece of content to every single member of our audience we’d quickly overwhelm them with and it wouldn’t be long until we saw our news recipients opting-out.  In order to ensure that we get the right customer news releases to the right targets, we use regional and topical category schemes.

Whenever a PRWeb user uploads a news release, they are prompted to choose certain topics and regions that are relevant to their news release.  These selections are reviewed by our editor before the release is published.  At the same time, when users sign-up to receive news content via RSS or e-mail, or publishers sign-up to become syndication partners, they make decisions about what regions and topics they are interested in receiving news releases on.

Ultimately, the topical and regional selections are largely what determine the specific bloggers, journalists and Web publishers who receive our customer news releases.

Filed under: Distribution, User Experience by Jiyan