Unhappy customers, competitors, disgruntled employees. Social media gives all of your haters a voice and the damage can be permanent. Are you ready to protect your brand online? Discover how to stay cool during flame wars, silence social screaming matches, and minimize lasting damage with Andrea Weckerle, author of Civility in the Digital Age. Join Andrea [...]

Filed under: Social Media, Tips and Tricks by Stacey Acevero
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The most effective social media marketing is free. Do small things that delight your customers, and you’ll create an army of enthusiastic online marketers, says HARO founder Peter Shankman. Register today to make customers happier, get them talking and turn them into evangelists for your brand. What’s not to love? On April 17th at 2:00 PM [...]

Filed under: Marketing, Tips and Tricks by Stacey Acevero
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Every marketer needs an assistant: someone who can handle the groundwork of reaching new customers while you concentrate on the big tasks like telling your story. If your business isn’t big enough to hire that person yet, technology is here to help. There’s a range of software assistants out there that can automate, help with, [...]

Filed under: Marketing, Tips and Tricks by Stacey Acevero
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You probably need more. When choosing a business to buy from, customers search for reviews by other customers. If you haven’t got any, you’re in danger of being overlooked. Don’t fear the added attention of online reviews. While you can’t control what consumers say about your brand, there are ways to foster positive reviews among [...]

Filed under: Marketing, Tips and Tricks, Visibility by Stacey Acevero
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We’ve all seen Presidents’ Day ads in our local papers and TV commercials. They tend to feature car dealerships and big chain furniture retailers offering Presidents’ Day deals and specials – but if you’re not one of the above, what can your business do to stand out on Presidents’ Day? Here are three sales-driving Presidents’ [...]

Filed under: Marketing, Tips and Tricks by Stacey Acevero
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The key to building customer relationships and brand loyalty is meaningful interaction. But with so much marketing noise out there, how can you make your brand stand out in a meaningful way? Humor can be a great way to break through the noise. It triggers an emotional response from your audience, which makes funny messages [...]

Filed under: Marketing, Tips and Tricks by Stacey Acevero
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Media Relations, Strategy, Tips and Tricks by Laura Spaventa
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As the first thing readers see, your headline needs to work hard to grab attention. Make sure you get it right! Here are a few tried-and-true tips on writing better press releases headlines from the PRWeb whitepaper,  Publish…Promote…Pitch…Publicity! A Three-Step Guide to Creating Online Publicity for Your Business. Download it for free today!   Get specific in [...]

Filed under: Content, Tips and Tricks by Stacey Acevero
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In our recent whitepaper, Publish…Promote..Pitch…Publicity! A Three-Step Guide to Creating Online Publicity for Your Business we offered the basics of press release writing, optimization and creative pitching ideas to give the edge to your news announcements. Below we’ve picked out four advanced press release tips that no business can do without when it comes to writing news [...]

Filed under: Tips and Tricks by Stacey Acevero
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is t0 educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any comments [...]

Filed under: Public Relations, Tips and Tricks by Laura Spaventa
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