ShareThink your small business can’t compete with the corporate big dogs?  Think again.   Whether your online marketing budget is $1,000 or $100,000, some truths apply across the board.  One of the most important – a well-written press release can boost any brand. While the big players may have different topics to share compared to smaller [...]

Filed under: Content, Tips and Tricks by Stacey Acevero
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ShareWarning:  If you’re looking for personal fitness advice, look elsewhere.  These are body building tips that will give your press releases more muscle. Today, it seems, you can’t throw a rock without hitting the latest article about the art of optimizing your press release.  And while that’s all good, many small business marketers and PR [...]

Filed under: Content, Tips and Tricks by Stacey Acevero
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ShareIn addition to giving us a whole new channel of communication, Twitter has also revolutionized the way we craft content.  No longer can PR pros depend only upon their 500 word press releases online. Now they must create headlines for press releases that grab attention immediately – in 140 characters or less. Twitter followers are [...]

Filed under: Social Media, Tips and Tricks by Stacey Acevero
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ShareWelcome to 2012 where the cultural trends will revolve around smartphones, minimalism through technology, a greener planet and a need for emotional connection with retailers (according to trend forecasting company WGSN).  Within these topics small business marketers can find a host of B2B press release ideas for 2012. Here are 10 to get your inspirational [...]

Filed under: Strategy, Tips and Tricks by Stacey Acevero
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ShareOur annual State of the Media Report is out and chock full of all the media changes you need to know in order to create relationships and pitch journalists more effectively for your biz. We’re talking about the rise and decline of newspapers, magazines, TV and radio as well as the rise of social media [...]

Filed under: Public Relations, Tips and Tricks by Stacey Acevero
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Share Whether giving a speech, developing a presentation or writing a white paper, incorporating quotes from a famous writer or personality can be a great way for marketers to grab their audience’s attention. Leveraging quotes can also help overcome writer’s block. Here are 5 sites to help you find relevant, amusing and inspirational business quotes. [...]

Filed under: Small Business, Tips and Tricks by Stacey Acevero
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ShareThroughout the years, scientists have learned how humans are influenced by subtle elements in their environment. This includes connections to memory through sight and sound to how color can markedly influence behavior and mood. As online marketers, we are constantly searching for ways to connect with our audiences.  If we take the behavior-altering aspects of [...]

Filed under: Facts and Figures, Tips and Tricks by Stacey Acevero
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ShareTake it from a former TV news producer herself: it isn’t easy pitching TV media. But Julie Holley, now managing editor of TV content here at Vocus has the tips and tricks necessary to get you in front of the often elusive TV media. She’ll tell you who exactly you should be pitching in the [...]

Filed under: Media Relations, Tips and Tricks by Stacey Acevero
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ShareEver wonder how to make your brand video go viral? A little time and a lot of creativity can get you there. Here are a few rules of thumb to follow when trying to make your videos as socially shared as possible: 1)      A memorable character: a mascot, a breathtaking woman or a goofy guy [...]

Filed under: Multimedia, Tips and Tricks by Stacey Acevero
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ShareYou’ve created and distributed your press release, but now what? Well, social media can take it to the next level. Cassie Pean, PR manager at Vocus was our guest on #PRWebchat this week and talked about some ways to put the pedal to the metal when it comes to online news releases: Brand spankin’ new [...]

Filed under: Social Media, Tips and Tricks by Stacey Acevero
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