When devising new business growth strategies, consider the “80/20” rule. Often, 80 percent of revenue comes from just 20 percent of a business’s customers. As well as being extremely valuable right now, your most loyal customers are also the future of your business – so engaging them and keeping them loyal is crucial. Here are [...]
Filed under: Marketing, User Experience by Stacey Acevero
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The Internet loves a good crisis. It thrives on the conflict, the emotionally charged arguments, the perception that some innocent person was maligned and mistreated by a big brand with social media fanning the flames – and the reality is that you’ll never hear about a well-managed issue. So what happens when the brand is [...]
Filed under: User Experience by Jason Konopinski
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Want to build lasting relationships with your customers and employees? Connect with them on a personal level. Garner goodwill by thanking those who keep your business running. People appreciate being appreciated, and saying thanks allows your brand to connect with people on an emotional level, beyond just your product or service. Here are three ways [...]
Filed under: User Experience by Stacey Acevero
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These customer-made videos about PRWeb are helpful in figuring out how and why to use PRWeb. Best of all, they’re made by PRWeb users, just like you. Thanks to all who took the time to show the world through these YouTube videos how to use our press release distribution service and the real-world results anyone [...]
Filed under: Distribution, User Experience by Stacey Acevero
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PRWeb offers solid analytics – whether you’re buying one off releases from PRWeb.com, or a bundle of releases in addition to the Vocus PR Suite or the Vocus Marketing Suite – the fundamentals of the analytics are the same. The analytics will give you a summary and the ability to drill down to see where [...]
Filed under: Tips and Tricks, User Experience by Frank Strong
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This is a guest post from Brendon O’Donovan, Product Marketing Manager at Vocus. I have a morning routine: alarm goes off, I reach for my phone, open e-mails, yep, the world’s still alive on that front. Open Facebook, ok, no zombie apocalypse yet. Ok, the world is right – well almost — time for coffee. [...]
Filed under: Facts and Figures, Social Media, User Experience by Stacey Acevero
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This is a guest post by our Director of Product Management at Vocus, Natalia Dykyj. We shared some details with you yesterday about how PRWeb is #1 in SEO. But we should also point out an important byproduct of this success: our continued growth in site traffic. While our competitors have experienced a slight but [...]
Filed under: Analytics, Facts and Figures, User Experience by Stacey Acevero
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Humbled. Honored. Speechless. Proud. These are just a few words to describe to how we feel about PRWeb’s big announcement today: we’ve ascended to the #1 spot in terms of online press release distribution. Among news release services, we’re now the largest by volume, are highest-rated for SEO, have the most-trafficked site and our releases [...]
Filed under: Global, News Release Features, User Experience by Stacey Acevero
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One of the most frequently asked questions we receive from PRWeb customers is “What is the SEO value to using PRWeb?” There a lot of different opinions and perspectives an this topic and in the aftermath of our recent release, we wanted to take the opportunity to share our official perspective. First and foremost, we’d [...]
Filed under: SEO, User Experience by Jiyan
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Sometimes you have to change things that are perfectly good just to make them your own. – Jack Donaghy, 30 Rock Towards the end of the second quarter in 2010, we made a difficult decision to move forward and transition PRWeb to our host Vocus environment. At that point in time we knew that this [...]
Filed under: News Management Console, News Release Features, Strategy, User Experience by Jiyan
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