You probably need more. When choosing a business to buy from, customers search for reviews by other customers. If you haven’t got any, you’re in danger of being overlooked. Don’t fear the added attention of online reviews. While you can’t control what consumers say about your brand, there are ways to foster positive reviews among [...]
Filed under: Marketing, Tips and Tricks, Visibility by Stacey Acevero
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As a PR profor PRWeb’s parent company, Vocus, I’m pretty enthusiastic about the enhanced online visibility and social sharing. The screenshot nearby will tell you why. Let me explain. The screenshot is from my iPhone – it’s the iPhone app for Yahoo! Finance. I check it at least twice daily usually mid-morning and in the [...]
Filed under: Visibility by Frank Strong
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We’re got some cool news to share (just one of many awesome developments for PRWeb in 2012): We’ve just partnered with Hearst’s LocalEdge to increase the visibility and distribution of your news releases! We’ve added over 40 Hearst online properties to our syndication network, which comes on the heels of our partnership with the San [...]
Filed under: Distribution, Visibility by Stacey Acevero
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This is a guest post from marketing executive and blogger Tom Johansmeyer. Johansmeyer is the group marketing director at The Cross Border Group, which publishes IR magazine and Corporate Secretary. He has written about social media for SocialTimes, PR Daily, Business Insider and The Huffington Post. “What happens if someone says something stupid?”
Filed under: Public Relations, Social Media, Visibility by Stacey Acevero
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Over the years, I’ve had countless conversations with PRWeb customers of all shapes and sizes and one thing I’ve noticed is that the first time most customers come up to bat, they swing for the fences. What happens shortly thereafter often determines whether they become a lifelong customer or a one-off. Some first-timers hit home [...]
Filed under: Content, SEO, Small Business, Social Media, Strategy, Tips and Tricks, Visibility by Jiyan
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Ready for some great news? Digital Journal is the newest edition to PRWeb’s distribution network as of February this year. With almost a quarter million unique monthly visitors, Digital Journal is an alternative news network for people who want to read news, contribute to reporting, debate and discuss news and events from around the world. [...]
Filed under: Distribution, Visibility by Stacey Acevero
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(Flickr Creative Commons: randysonofrobert) Here is a simple, 9 point online visibility strategy. Online visibility starts with knowing who your target audience is. Identify your niche, and narrow it—Try not to cover a broad range of topics, otherwise you’ll likely not be considered a topic expert or authority. Find your target audience. Where does your [...]
Filed under: Tips and Tricks, Visibility by Stacey Acevero
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Tens of thousands of reads: these press releases on PRWeb.com achieved exactly that this year so we thought we’d show you how these guys are getting it done in terms of online visibility: Retired NORAD Officer’s New Book Predicts a Tentative Worldwide UFO Display on October 13, 2010 A topic of controversy for years, this [...]
Filed under: Facts and Figures, Small Business, Social Media, Success Stories, Tips and Tricks, User Experience, Visibility by Stacey Acevero
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You know how to push your news out to the world, but do you know how to pull the world to your news? It’s far easier than it sounds to get seen, get read, and get people talking about you. Lisa Buyer, President and CEO of Interactive PR and SEO specialists The Buyer Group told [...]
Filed under: SEO, Small Business, Social Media, Strategy, Tips and Tricks, Visibility by Stacey Acevero
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Brigham Young University national news director and independent media relations coach Michael Smart took to his TweetDeck to tell us the most effective ways to gain national media coverage when pitching and writing press releases. Michael has achieved placement of full stories about his organization and clients in the Wall Street Journal, New York Times, [...]
Filed under: Media Relations, Multimedia, SEO, Small Business, Social Media, Strategy, Success Stories, Tips and Tricks, Visibility by Stacey Acevero
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