Share Writing press releases requires constant adaptation to the world around us: changes in news, industry trends and also common, the changing of the seasons. All of these factors affect what media outlets or consumers are looking for in your news—so how do you make sure your release stands out at this time of year? [...]

Filed under: Media Relations, Multimedia, Small Business, Social Media, Strategy, Tips and Tricks, Visibility by Stacey Acevero
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Share 90% of buyers in the U.S. go online at some point during the buying decision and over 100 million people a day read blogs. People spend more time on social networks than reading email and estimates are that in just a few years, information will double every 72 hours. If you’re not in the [...]

Filed under: Content, Distribution, Small Business, Social Media, Tips and Tricks, Visibility by Stacey Acevero
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ShareThe social media wave continues to crest—and if your site isn’t optimized for social media, you’re crushing your ability to be found on the web and ultimately, your chance to become an influencer in your field. So how do you make your site social media friendly? Lee Odden, CEO of TopRank Online Marketing gave a [...]

Filed under: SEO, Small Business, Social Media, Strategy, Tips and Tricks, Visibility, Web site by Stacey Acevero
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ShareOn the heels of the Vocus Influencer Poll Webinar came a PRWeb Webinar on Word of Mouth Marketing with Ted Wright of Fizz, a WOMM agency. “People generally trust other people who are “like themselves.” As a result, that trust extends to product knowledge when a person who someone deems similar to themselves speaks about [...]

Filed under: Facts and Figures, Small Business, Social Media, Tips and Tricks, Visibility by Stacey Acevero
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Share“Lady GaGa is popular, Bono is influential” — a great analogy to explain the difference between popularity and influence. Vocus recently hosted a Webinar presenting the results of a survey on influence with Brian Solis, Here are some of my takeaways from the Webinar: What is the difference between popularity and influence? Clicks and votes [...]

Filed under: Social Media, Tips and Tricks, Visibility by Stacey Acevero
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ShareDo you know how important links are in your online marketing campaigns? Well, considering that there are over 432 million sites that link to Google and one billion searches are performed on Google every day, you can assume that it isn’t easy to be seen among millions of other sites vying for the same thing [...]

Filed under: SEO, Small Business, Social Media, Tips and Tricks, Visibility by Stacey Acevero
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ShareGotta love things that work well together.  Peanut Butter and Bananas.  Running and weight loss.  And now, PRWeb and HARO. What’s HARO? You haven’t heard? Shame! HARO stands for “Help A Reporter Out.”  If Issuing a Press Release on PRWeb is a great way of getting your story out to a huge audience, then HARO [...]

Filed under: Media Relations, Visibility by Peter
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Share Marketing for small businesses isn’t easy—it requires time commitment, attention to detail, and the ability to stay ahead of trends. Thank goodness for online tools such as social media sites to facilitate conversation and online marketing strategies such as SEO so people can view our content. Here is a quick roundup of the latest [...]

Filed under: SEO, Small Business, Social Media, Tips and Tricks, Visibility by Stacey Acevero
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ShareSince its inception in August 2000, Regulation Fair Disclosure (FD) has been an object of great speculation and debate. More recently, the Securities and Exchange (SEC) Commission has issued a number of updates on the topic and there have also been a number of significant actions taken by notable stakeholders in the private sector that [...]

Filed under: Reg FD, Visibility by Jiyan
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ShareThis past Friday at midnight, we rolled out a brand new PRWeb.com.  This launch was the result of countless hours of effort logged by a wide variety of individuals – from developers, to designers, to writers and more, this was truly a collaborative effort that spanned the company. Also worth noting is that the launch [...]

Filed under: Distribution, Multimedia, News Release Features, SEO, Updates, User Experience, Visibility, Web site by Jiyan
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