Wildfire spreads like memes do!

What is it about those videos, phrases and songs that spread throughout our culture like wildfire and take hold of our imaginations?  Those catchy sparks of pop culture that brand themselves in our cumulative subconscious are known as memes.

Imitating memes or riding on their coat tails can be a successful part of your online marketing mix.  Take the Old Spice Guy campaign for example:  With its immediate success, imitators came out of the woodwork – and spread like wildfire.

Check out this word cloud below for examples of memes that spread like wildfire. What others can you think of?

 

Filed under: Marketing by Stacey Acevero